Shift into the Future
Did Quarter 4 feel like that scene in "Black Sheep" where Chris Farley just keeps rolling down the hill?
If you haven’t seen it, let me set the stage: it’s a two-minute stretch of Farley tumbling, hitting rocks, bumping into trees, pausing only to fall again. When he finally reaches the bottom, exhausted, he looks back up and yells, “What the h@ll was that all about?!”
Yeah, Q4 felt a bit like that, didn’t it? NAR settlements, 60 new CAR forms, new MLS rules, new PFAR sign rules, KW Profit Share headlines, Fed rate cuts that didn’t go as expected—it was a relentless series of challenges. It felt like we just couldn’t catch a break.
But here’s the thing: You made it!
You got up after every fall, adjusted, adapted, and kept going. You showed resilience, grit, and an unwavering commitment to your craft and clients. You didn’t just survive—you thrived. When the challenges piled on, you chose to rise above. You showed the kind of strength and determination that sets true leaders apart.
Every obstacle you faced sharpened your skills and solidified your foundation. You have proven that no matter what comes your way, you can handle it. You’re not just along for the ride—you’re driving your success.
As we move into 2025, let’s take that momentum and turn it into something extraordinary. This is your time. As Gary Keller teaches us in "Shift," those who lose market share during times of change rarely get it back—but those who gain it rarely give it back. You’ve come out of 2024 stronger, more focused, and ready to dominate.
Now, go forward with confidence, take the opportunities ahead, and get your unfair share this year. You’ve got this—let’s make 2025 your best year yet!
-Gabriel Perez
Team Leader
Keller Williams Realty Pasadena
THE THRIVE
