Social Media February
For internal use only
Maximize February Home Sales: Love is in the Air
February is a fantastic time to tap into the energy of new possibilities and rekindled dreams, making it the perfect month for realtors to engage buyers and sellers. Showcase listings that reflect comfort and romance—think cozy fireplaces, spacious kitchens for cooking romantic dinners, or luxurious bathrooms ready for relaxation and spa days. Highlight features that make a house feel like a home, perfect for spending quality time with loved ones.
Use social media to embrace the excitement of the month: share market insights, highlight move-in ready homes, and create urgency by promoting limited-time opportunities. You can also use occasions like Valentine's Day and Black History Month to connect on a deeper level with your audience—share the love by featuring local businesses, restaurants, or vendors.
Encourage potential sellers to list now and capitalize on buyers motivated by new year goals and the desire for a fresh start. Remind your clients that February is about love and new beginnings, and that includes finding the home they truly adore. This is the perfect time to help them fall in love with their dream home!
Week 1
Find the ideal space for your business in Pasadena with KW Commercial’s tenant representation services. Our Commercial Division will tailor solutions to fit your specific requirements, ensuring you secure the best possible location and terms. Our market knowledge and negotiation skills will help you thrive in your new space.
Happy Lunar New Year! Wish your followers a wonderful new year
Groundhog Day is here. Check to see if the weather will change or if it’s more of the same! Ask your audience if they’re ready for spring or prepared for more winter.
It’s Black History Month! Honor this month with a graphic from Designs combined with a caption that shares what Black History Month means to you. Commit to amplifying Black voices to put even more intention behind your words.
Fine dining for Valentine’s Day? 🍽️ That means reservations. Highlight three of the finest restaurants in your community and let your audience know if they’ll need a reservation to snag a spot.
You’re the local expert here. Show what you know with a Local Expert graphic from Designs.
The right palette can make a masterpiece. Share your favorite color scheme with your audience, whether it be for a home or a clothing ensemble.
Week 2
Small Business Highlight! Show off a local artisan who makes beautiful jewelry. 💎
How are the local investments doing? Let your followers know what their home value is with a Home Value graphic.
There are a lot of things out of your control, but there are many in your control too. Tell your followers about what you do to feel confident and powerful. Ask them to share how they remind themselves they’ve got this.
Show your support! Highlight a Black-owned business, vendor, or provider in your community and thank them! ✨
Get your followers excited for a listing that’s about to hit the market! (Hint: Use one of our Coming Soon graphic templates!)
There are so many different kinds of love! Share a picture of you with the person you consider your best friend and what they do to support you. 💗
It’s game day! Show off your celebratory setup on your story and react to the game. Go team!
Week 3
Happy Valentine’s Day! Spread the love with a holiday graphic!
Who wouldn’t want to wake up to a spa day every day. Highlight a listing with a luxurious bathroom all ready for some R&R.
You know what time it is. Time to break out the midmonth market update! Grab a Market Update graphic and let your followers know what’s going on in your local area.
Rome wasn’t built in a day, and neither were you. Show off a strength that you’ve made a special effort to build in yourself as a real estate agent, or discuss a weakness that you’ve overcome. Ask your audience to show off the strengths they’ve worked for.
You know how to make sure your client is a happy customer. Share a client testimonial to show off your expertise.
Time to get the word out on your killer inventory. Use a For Sale graphic to make it happen.
It’s awesome to see splashes of color around town! Highlight your favorite local mural and make sure to tag the artist. Let them know you love their work.
Week 4
Happy Presidents Day! Use a holiday graphic to celebrate.
Open house incoming! Drum up some interest with an Open House graphic from Designs.
What gets your creative juices flowing? Share your favorite way to be creative with your audience. Ask them what hobbies they pursue that allow them to think outside the box. 💡
You’ve put in the work to be an industry expert. Let your community see your knowledge with a little known fact about the ins and outs of your profession.
Show off a house that’s now Under Contract with a graphic.
“Life is what happens when you’re busy making other plans.” Take a moment to reflect on your current phase in life. What are the benefits and the challenges? How are you making the most of it? Share with your followers.
A lot can change in a month. Make sure to keep your followers updated with a Neighborhood Snap.
Week 5
How are your New Year’s resolutions and goals? Check in on your progress and ask your audience how they’re progressing. Follow up and provide encouragement.
BONUS GOLDEN TEXT
February is here—the month when the real estate buying season starts to pick up momentum! With buyers becoming more active as they plan their spring and summer moves, now is the time to take decisive action. You've put in the effort, built trust, and established yourself as a real estate expert—it's time to leverage that trust and confidently ask for the business.
February offers an opportunity to position your clients ahead of the competition. Buyers are looking to get a jumpstart before inventory becomes more competitive in the spring, and sellers want to list early to capture serious, motivated buyers. Emphasize the benefits of acting now: less competition, more personalized attention, and the chance to take advantage of pre-spring market conditions. Highlight move-in-ready listings and promote upcoming properties to create buzz.
Reach out to your network to provide tailored advice and market insights—many buyers and sellers are eager but need the right nudge to get started. This is your moment to help them take the next step. Start the year strong by demonstrating your market expertise, embracing the early buying season, and setting yourself and your clients up for success in the months ahead!
Try this GOLDEN TEXT FOR February:
This February, fall in love with your dream home! Imagine spending in a cozy new space, surrounded by the people and things you love most. Picture a beautiful living room where you can share special moments, a stunning kitchen to cook romantic dinners, and a warm, inviting bedroom to unwind after a long day. Creating memories and embracing new beginnings is what February is all about, and your new home can be the perfect setting for all of it.
The real estate market is starting to heat up as we move towards spring, making now an ideal time to either buy or sell. For buyers, getting into the market early means fewer competitors and the opportunity to find the perfect home before the rush begins. For sellers, motivated buyers are already searching for their dream homes, and listing now can give you the advantage of early interest and attention.
Whether you're looking for your first home, an upgrade, or a cozy retreat to share with someone special, there's no better time to take action. Let’s make this February a month of love and fresh opportunities by finding you a home you'll absolutely adore!
Ready to make your move? Reach out today, and let’s make your real estate dreams a reality!
#DreamHome #PasadenaRealEstate #FebruaryMoves #FallInLoveWithYourHome #ValentinesVibes #PasadenaHomes #SoCalLiving #HomeGoals #PasadenaLiving #WinterRealEstate #LoveYourSpace #ValentinesDay #NewBeginnings #HomeSweetHome
In TCPA Compliant way of course!!
KW Outfront, edited by Robert Schmolze, KW Realty Pasadena
