Social Media January

Dec 3

For internal use only

Maximize January Home Sales: Kickstart the New Year

January is an excellent time to highlight the fresh start that a new year brings, making it the perfect month for realtors to engage buyers and sellers. Showcase listings with features that reflect new beginnings—think spacious kitchens for cooking healthy meals, cozy living rooms for family time, or home offices for productivity. Use social media to emphasize the benefits of buying or selling at the start of the year, such as getting a head start on market trends and moving in before spring. You can also engage your audience by sharing market insights, featuring homes that are move-in ready, and creating urgency by promoting limited-time opportunities. Encourage potential sellers to list now and capitalize on buyers who are motivated by New Year goals. This is the perfect time to remind your clients that a new year brings new opportunities to make their real estate dreams come true!

Week 1

Happy New Year! You know what to do! Share your New Year’s goals or resolutions with your followers. Not big on goals? Pick a word that encompasses what you want to do or become in 2022. Whatever it is, share it and ask your audience to share theirs.
Home Sweet Home - Share a picture of what makes a home to you. Ask your audience what makes a perfect home for them.
Share a picture of your coziest outfit.

Week 2

Highlight the best winter service vendors in your area to help your audience get out of the house on time.
What else is new? Use a Home Value graphic to help your followers understand the up-to-date value of their homes.
Brr! It’s getting chilly out here! Share a picture of you with your favorite hot beverage to let your followers know how to get the blood pumping
The programming is popping! Check in with your community’s recreation center to see what kinds of classes are being offered this season. Then ask your audience if they’re more interested in the cake-baking or the calligraphy … 👀
There’s so much in store! Let your community know with a post about a listing that’s coming soon! Use a Coming Soon graphic from Designs to get started.
Are your clients looking for a little glamor? Show off three listings that feature a chandelier in the home. 💡
A lot of people are looking to improve in 2022, whether in body, mind, or both! Share something that has served your body, mind, or spirit over time, whether it be a purposeful habit or a unique perspective.

Week 3

The future looks bright, but so does the present! Show how well you know the neighborhood by sharing a picture of the hottest spot with the best view in your market.
Where would we be without our pets? Snap a photo of the creature that lives rent-free in your home. If you’re not into animals, just go for your favorite cuddle buddy.
Time to go shopping! Share your newest listing with a For Sale graphic. If you don't have a list share your favorite KW Realty Pasadena Listing with your audience. Remeber to include the listing Agents Name, DRE Number and contact indo
Are you really a member of the community if you don’t go ice skating in winter? ⛸️ Let your audience know the best place to rent some skates and hit the ice.
It’s Friday! Share a favorite cocktail or mocktail recipe to help your audience get the weekend started. Ask them to share their favorites in return.
Share the details for a local art show to get your audience inspired.

Week 4

It’s time a market update. Showcase your expertise with this month’s hottest neighborhoods and listing stats.
Check the Date. Martin Luther King Jr. Day! Celebrate the world-changing leader with a holiday graphic and share with your audience what his legacy means to you.
Can you squeeze a social post in today? Share your favorite scheduling tool or fresh new calendar with your followers. Ask them what they do to manage their time effectively.
Share Your Open House, a KW Pasadena Open House, or Caravan Photos.
Highlight a new business that just opened up.
It’s Snap-Saturday! Inform your audience where the market is heading with a Neighborhood Snap in Designs.
Sunday can be a great time to get reflective. Share the philosophies that guide your life and ask your audience to share how they create meaning every day.

Week 5

Highlight the diversity in your community with a spotlight for a minority-owned business in your area.
Let’s spread some positivity. Share something that brightened your day.
Signed and sealed! Show off a listing that’s under contract.
What do you do when you’re looking for some grub on a Thursday night? Show what you know by highlighting the best late-night bites in your area.
You know your market best. Prove it with a Local Expert update.
What’s your favorite way to spend a Saturday Night? Post a picture in your story of the perfect night out. See if your followers agree!
What does your market look like when the lights go down? Post a picture of your neighborhood at night. 🌙

Week 6

Happy end of the month! Check back in on your New Years Goals. ✅ What’s been working? What hasn’t?

BONUS GOLDEN TEXT

You've spent the entire year cultivating your database and strengthening relationships, and now January is here—a fresh start and the perfect time to take action! The new year brings renewed motivation, and buyers and sellers are eager to make their moves. You've put in the work, built trust, and positioned yourself as a real estate expert—now is the time to confidently ask for the business.

January offers a unique opportunity to help clients kick off their year with the home of their dreams. Highlight the advantages of buying or selling at the start of the year and make sure your network knows that the market is already buzzing. Start the year strong, seize the opportunities that come with new beginnings, and set yourself up for success in the months ahead!

Try this GOLDEN TEXT FOR January:

This January, don't let your real estate dreams wait—make it happen! Imagine starting the new year in a beautiful new home, embracing fresh beginnings, and creating memories from day one. Whether you're buying or selling, now is the perfect time to take action. Let's make your real estate goals a reality!
Ready to take the next step? Reach out today to get started!
#DreamHome #PasadenaRealEstate #JanuaryMoves #NewYearNewHome #FreshStart #MoveIn2025 #PasadenaHomes #SoCalLiving #HomeGoals #PasadenaLiving #WinterRealEstate #StartFresh

In TCPA Compliant way of course!!

KW Outfront, edited by Robert Schmolze, KW Realty Pasadena

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